Indoor navigation on Smartphones is going to be HUGE!

Google Indoor Nav

Indoor navigation on Smartphones is going to be HUGE!

Why? Because we spend most of our time indoors, working, shopping, eating, at  a shopping mall, at the office, on campus, etc. GPS and Maps are great, but they only work outdoors and with clear line of sight to the sky. Indoors most Smartphones resort to using WiFi access point or cell tower positioning techniques which are far less accurate than GPS. This makes many location based apps unusable indoors.

However, the recent explosion of Smartphones with built in sensors, accelerometer, gyro, WiFi radios, and camera make indoor positioning possible. There are many companies working on software and/or hardware solutions to this problem using various methods. How useful these are depends on your Smartphone hardware, OS and external infrastructure available at the indoor location.

But if you are a developer who wants to incorporate indoor location into you latest app, how do you sort through these various techniques and technologies and incorporate a solution that suits your users needs?

What we need is a single one-stop solution for an app developer – a software development kit (SDK) or Application Programming Interface (API) available on all major platforms that provides the best indoor location capability. It needs to be a software only solution that utilises the available hardware and infrastructure that can be continuously upgraded as better technology becomes available.

This is a multi-million (if not billion) dollar opportunity as this software could be running on every Smartphone in the world and provide revenue every time a smartphone provides indoor location to a user.

I’m looking for people in Adelaide with an entrepreneurial bent and relevant skills to help me pursue this great opportunity. I am a Systems Engineer and Physicist with 20 years experience building complex complex software intensive systems in the Defence sector. I also have previous startup experience. Here is a link to my LinkedIn Profile. In particular, I am looking for someone with B2B marketing experience and a Smartphone app developer (preferably Android but iOS is OK).

Reply to this post below, email me at or contact me on 0414 716 903 if you are interested. I’m pitching this idea at Startup Weekend Adelaide (12-14 July) so it would be great if you could join me there so that we can get a start.


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